“My crown is called content,
a crown that seldom kings enjoy”
The Written Word - there's nothing more powerful than engaging content to captivate your target audience. This rule applies through every channel where you have a presence - websites, social media, blogs, paid online advertising (such as Google Adwords), landing pages, brochures, flyers, exhibition display stands and and newspaper ads. And it's not just about written content... it's about creating the hook that will draw people to read more about your business. Placement and formatting play a huge part, and if you get this right, you'll be on your way to increasing your web traffic conversion rates.
"Creativity is piercing the mundane to find the marvelous"
Creativity comes in many forms, whether it be the creation of engaging content, infographics, or understanding which audiences to reach out to in paid advertising - and more importantly, how. There are many creative ways of finding and attracting your ideal customer; and that's why it's best to speak to someone in the know, before implementing any online marketing strategy.